Packed with vivid specifics, they illustrate how Hastings melded a spicy concoction into a framework of freedom and responsibility.

Here in No Rules Rules, he and Erin Meyer teach the culture that propelled Netflix into one of the most distinctive and impactful companies on the planet. Reed Hastings learned early what it takes to build an enduring great company.

BravoĪuthor of Good to Great, co-author of Built to Last and Beyond Entrepreneurship They lay out a proven, systematic methodology for building, maintaining, and enhancing a highly innovative global culture. The insights in this book are invaluable to anyone trying to create and sustain organizational cultureĪs the information age shrinks product cycles and compresses time frames, the most important business question of our era is, ‘How do we keep innovating?’ In this breakthrough book, Reed Hastings and Erin Meyer provide the answer. I had the privilege of learning from Reed personally and studying the Netflix culture. This is the full, fascinating, and untold story of a unique company taking over the world. When Hastings first devised them, the implications of these principles were unknown, but over time they have inculcated flexibility, speed, and boldness throughout a successful and rapidly growing organisation.ĭrawing on hundreds of interviews with current Netflix employees and never-before-told stories from his own career, Hastings elaborates on these controversial principles at the heart of the Netflix psyche, which have generated results that are the envy of the business world. At Netflix, employees never need approval, and the company always pays top of market. At Netflix, you don’t try to please your boss, you practice radical candour instead. At Netflix, adequate performance gets a generous severance and hard work is irrelevant. This meant rejecting the conventional wisdom under which other companies operate. When Reed Hastings founded Netflix, he developed a corporate philosophy and a set of management principles which would make Netflix one of the most inventive companies in the world. Netflix is a revolutionary company because of a counter-intuitive and radical management culture, which defies tradition and expectation. Not just because of its unique position as a leader in both the worlds of entertainment and technology or because of its growth as the world’s leading streaming entertainment service, with over 193 million members in 190 countries. There’s never before been a company like Netflix.

No rules rules book